If you’ve been listening to East FM, you’d know by now that our team from Radio Africa will be on their way to cover the IIFA awards event live, with a lucky listener who will win this opportunity of a lifetime. Brought to you by Sunrice and supported by Ruh Travels, the team will leave for Macau and we will be bringing you live coverage as events and awards unfold. Watch out for a colourful spread this week and next week as well in The Star with exclusive pictures from the event. The focus on the event this year is celebrating 100 years of Bollywood and will be showcased in the entire event with what promise to be mind-blowing performances.

Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. and supported by the key members of the Indian film fraternity, IIFA is the most appreciated South Asian film academy. Also, the IIFA Awards is India’s biggest media event. With a viewership of almost 600 million, it is among the world’s most-watched annual entertainment events. From a one night celebration in 2000 at the Millennium Dome, London, the last thirteen years have seen the International Indian Film Academy (IIFA) movement grow into a cine-packed weekend of film-festivals, workshops, exhibitions, film-showcases, global business forums and sporting events, all of which climax into the highlight of the Weekend, the IIFA Awards.